Top List of Net Zero Activities for Fashion Brands in the Nordic Region

Fashion brands in the Nordic region have been increasingly embracing sustainability and environmental responsibility. Moving towards net zero emissions has become a focal point for these brands.

The shift towards net zero is essential in mitigating climate change and preserving the environment. In this article, we are exploring the most common net zero activities that fashion brands in the Nordic region can adopt to reduce their environmental footprint.

• Sustainable Material Sourcing

Fashion brands can make a significant impact by choosing sustainable materials. Nordic fashion brands are increasingly turning to organic cotton, hemp, recycled fibers, and innovative materials like Tencel and Piñatex (waste leaves of the pineapple plant). These materials not only reduce the carbon footprint but also minimize water and chemical usage in production.

• Sustainable Packaging

Historically, fossil plastics have been the main material for packaging, it’s been cheap and available in large volumes, but they have been driving significant CO2 emissions. Companies can make strides toward net zero by rethinking their packaging and by using eco-friendly materials that can significantly reduce their carbon footprint. Over the past decade, we've seen a lot of efforts to use recycled plastics, which are better for the environment, but only 6% of plastics actually get recycled worldwide, so it can be debated whether it's the ultimate solution. However, it still brings CO2 emissions, so it is not the full solution to reach net zero.

Another solution that has been increasing quickly is cardboard boxes or paper bags made out of biobased materials. However cardboard boxes, in particular, are extraordinarily heavy and ship a lot of air, making the transportation costs much more expensive.

One of the latest biomaterials developments is from a forest-based material called lignin. It’s a byproduct from wood, the brown part that’s typically discarded when making white paper and it’s usually burnt immediately. This lignin-based material mixed with recycled plastics results in a net zero plastic bag.

• Local Production

One effective way to reduce emissions is by producing clothing closer to the point of sale. By emphasizing local production, fashion companies can lower transportation-related emissions and support local economies. Some brands are even exploring automated on-demand production to minimize overstock and waste.

• Circular Fashion

Circular fashion practices aim to extend the life of clothing and reduce the need for new production. Brands can encourage customers to repair, refurbish, or recycle old garments. Programs like take-back schemes and resale platforms are gaining popularity, making it easier for consumers to participate in the circular fashion economy.

• Energy Efficiency

Reducing energy consumption in manufacturing facilities and stores is essential. Fashion brands can opt for renewable energy sources such as solar or wind power. Investing in energy-efficient lighting and HVAC systems can lead to substantial reductions in greenhouse gas emissions.

• Transportation

Optimizing transportation logistics is a more and more pursued way to further lower CO2 emissions. Efficient supply chain management, consolidated shipments, and the use of electric or hybrid vehicles all help reduce the carbon footprint of the distribution process.

• Transparency and Accountability

Being transparent about sustainability efforts is crucial and companies are increasingly doing so by publishing their sustainability reports and providing consumers with information about their progress toward net zero emissions. Accountability and authenticity are key to building trust with environmentally conscious consumers. Starting in 2024, regulations are demanding more thorough reporting covering all aspects of sustainability.

• Eco-friendly Dyeing and Printing

Traditional dyeing and printing processes can be harmful to the environment. Fashion brands in the Nordic region can invest in low-impact or waterless dyeing techniques and sustainable printing methods to reduce the environmental impact of their designs.

• Collaborations and Innovation

Brands can drive change by collaborating with sustainable tech startups, research institutions, and other eco-conscious organizations. These partnerships can lead to innovative solutions and the development of sustainable practices that can be adopted throughout the industry.

Conclusion

Fashion brands in the Nordic region have a unique opportunity to lead the way in the fashion industry's shift towards net zero emissions. By adopting these net zero activities, they can reduce their environmental footprint and set an example for the global fashion community. Sustainability is no longer an option; it is a necessity, and by embracing these practices, Nordic fashion brands can contribute to a more sustainable, responsible, and environmentally conscious future.

For more information or questions:  

Ella Norén
Head of Business Development

+467 837 32 86
ella.noren@lignin.se