Paper bags often come across as the clear choice for sustainability—natural, recyclable, and environmentally friendly at first glance – which is of course true compared to virgin fossil-based options. But when we compare them directly to recycled plastic bags and biobased plastics, the data sometimes tells a different tale.

The European Union's regulatory landscape on packaging and waste management is undergoing significant transformations. Our approach, centered on the innovative use of lignin from forest residues, directly aligns with the emerging regulatory framework aimed at reducing the environmental impact of packaging materials.

In the evolving landscape of e-commerce, packaging plays a crucial role not only in product protection but also in environmental stewardship. Two of the most common materials in this arena are recycled plastic bags and paper bags. Understanding their differences is key for businesses looking to make informed, sustainable choices.

Fashion brands in the Nordic region have a unique opportunity to lead the way in the fashion industry's shift towards net zero emissions. By adopting these net zero activities, they can reduce their environmental footprint and set an example for the global fashion community. Sustainability is no longer an option; it is a necessity, and by embracing these practices, Nordic fashion brands can contribute to a more sustainable, responsible, and environmentally conscious future.